How to Increase Your Real Estate Direct Mail Response Rate
- Harmony Keith
- Aug 16, 2023
- 1 min read
A successful real estate investing business requires a constant supply of leads. And while digital marketing is a great way to attract new prospects, it’s also important to use direct mail to stay top-of-mind for potential sellers.
In an era where people’s inboxes are filled with promotional content, it’s essential that your real estate direct mail stands out and generates a response. Fortunately, physical mailers have a higher open rate than email and have the ability to build brand awareness and create a sense of urgency for prospects.
Personalized real estate mailers demonstrate that you’re a real-world professional with local market knowledge. Your mailers can include property images, brief descriptions, and your contact information. Postcards are the most popular choice among real estate investors, but letters can also be effective. Hand-writing on your letter will make it more personal and increase the likelihood that it won’t get thrown away with junk mail.
To increase your real estate direct mail response rate, focus on targeting specific demographics. In the four videos above, Brad shares his strategies for success, including targeting pre-foreclosures, out-of-state homeowners, and tax delinquent properties. Also, he emphasizes the importance of A/B testing to optimize your campaign. A/B testing can help you determine which design, copy, and postcard style performs the best. This allows you to increase your response rate and grow your real estate investment business.
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